Yes, you can buy a pass or a standalone game as a gift for someone! 

To gift a pass simply select 'Buy as gift' at the checkout as opposed to 'Buy for yourself.'

To gift a game on its own, simply click into the game you wish to purchase, select buy game and scroll to the end of the page to choose the option to ‘Buy As Gift.’

You will be emailed the gift and a separate receipt for your records. You (the gifter) MUST forward the GIFT ACTIVATION EMAIL on to the person the gift is intended for (the giftee). We do not send the activation email to the giftee. 

 ***Gifting is not currently possible via the Roku (US only) app.